The is the first social survey conducted by the University Research Council (URC) of the Ateneo de Davao University (ADDU) under the auspices of its envisioned social weather station (SWS). The survey was administered by ADDU’s Social Research, Training and Development Office (SRTDO) through Ms. Mildred M. Estanda, its director, and Dr. Christine Diaz, chair of the History and Political Science department.
Creation of ADDU’s SWS
Indeed, the idea of establishing an ADDU polling center was initially proposed by the URC, through its chair by Ms. Lourdesita Sobrevega-Chan, in June of the last School Year 2013-2014. The proposal was subsequently approved by the University President, Fr. Joel E. Tabora, SJ.
Importance of Empirical Data. In establishing ADDU’s SWS, the URC recognizes the university’s desire for gathering empirical data, especially those that those that do not yet exist. In its proposal document, as submitted and approved, it emphasizes the importance of the following: Firstly, that the data “can service the need of some influential persons and/or groups from within/outside of the University;” secondly, that “it can serve as basis for the verification/testing/sharpening of (implicit) hypotheses;” thirdly, that “it can generate a database that can be of potential use in tracking ongoing, longer-term social processes that may lead toward a far better, much more satisfying understanding of the actual dynamics of Southern Mindanao society and culture;” and finally, the proposal states that it can “set against a larger horizon of contributing to social-cultural, politico-economic change and development in this part of the country.”
SWS vis-à-vis Mindanao. The creation of its own polling center is, therefore, predicated on the felt-need to enhance the university’s data-gathering capacity as an academic institution in carrying out tracking surveys or polls (whether they be of regular, rigorous, and sustained kind) concerning relevant and current issues of the day. Through this center, the university then hopes to contribute not only in gathering data of awareness-perception-opinion-attitude or socio-demographic type, but also in building a database for analytic purposes—for wider dissemination at the local, regional, national and international level. Certainly, ADDU welcomes this opportune time to strategically position itself, becoming a major player in undertaking cutting-edge researches that have greater implications to the region and peoples of Mindanao, in particular, and of the country, in general.
Assistance by SWS-P. The URC acknowledges the crucial role that the Social Weather Station-Philippines (SWS-P), through its president, Dr. Mahar Mangahas, has played in helping the center take off the ground. It recognizes SWS-P’s contribution in the training of personnel, researchers and data-gatherers in its initial stage of operation, and more particularly in the sharing of questions that have become part of this first social weather survey on Davao City. Continue reading